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is being set up by a group of Scottish independent brewers
with the help of £24,000 from VisitScotland’s Challenge
Fund.
Visitors
on the trail will get the opportunity to tour some of our
world-famous breweries to learn more about Scottish real
ales and, of course, sample a tasty tipple.
A
Real Ale Trail website is also being set up with the VisitScotland
funding.
Yvonne
Cook heads up VisitScotland’s Challenge Fund team.
She said: “The Real Ale Trail is a superb example
of the kind of partnership initiative we need to encourage
to achieve our objective of a 50% growth in tourism revenues
by 2015.
“By
linking up with attractions, bars and restaurants as well
as breweries, the Real Ale Trail becomes something that
benefits the wider industry — tourism really is everyone’s
business.”
Douglas
Ross, Scottish chairman of Society of Independent Brewing
(Scotland), said: “The quality and diversity of Scottish
beer and ales is at an all-time high, so it seemed that
the time was right to develop a trail that would not only
raise awareness of the product, but also provide a great
way for visitors to see Scotland.
“It’s
an exciting prospect for us to bring together over 50 Scottish
breweries to work together for the first time to our mutual
benefit, and provide an opportunity for other tourism businesses
to get involved too.”
The
trail will potentially take visitors to up to 50 breweries
around Scotland, from Orkney to the Borders. It will be
up and running later this year.
The
breweries which have so far signed up to the project are:
Arran Brewery Co Ltd, Isle of Arran
Atlas
Brewery, Fort William
Bridge
of Allan Brewery, Bridge of Allan
Broughton
Ales Ltd, South Lanarkshire
Cairngorm
Brewery Co Ltd, Aviemore
Caledonian
Brewing Co Ltd, Edinburgh
Craigmill
Brewery, South Lanarkshire
Far
North Brewery, Sutherland
Fyfe
Brewing Co, Fife
Fyne
Ales, Argyll
Harviestoun
Brewery, Clackmannanshire
Williams
Bros Brewery, Clackmannanshire
Hebridean
Brewing Company, Isle of Lewis
Hillside
Brewery, Aberdeenshire
Houston
Brewing Co, Renfrewshire
Inveralmond
Brewery Ltd,Perth
Islay
Ales Company Ltd, Argyll
Kelburn
Brewing Co Ltd, Glasgow
Orkney
Brewery, Orkney
Stewart
Brewing Ltd, Edinburgh
Sulwath
Brewers Ltd, Dumfries & Galloway
Traquair
House Brewery, Peeblesshire
Tryst
Brewery, Falkirk
OFFICIAL
WEBSITE is coming soon. To express your interest in Scotland's
Real Ale Trail, just visit the website holding page.
www.scotlandsrealaletrail.com
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